At MILIVON, we take your privacy seriously. This Privacy Policy describes how HOWDTHATLOOK ("the App") collects, uses, and protects your information. Our app is designed with privacy-first principles - no user accounts required, local image storage, and anonymous usage only.
1. Privacy-First Design
HOWDTHATLOOK is built with privacy as a core principle:
- No user accounts: You can use the app without creating an account or providing personal information
- Local storage only: Your photos and generated images are stored only on your device
- Anonymous usage: We use a randomly generated identifier (UUID) stored securely in your device's keychain
- No cloud storage: Your images are never permanently stored on our servers or third-party servers
2. Information We Collect
We collect minimal information to provide our AI image generation service:
- Device identifier: A randomly generated UUID stored securely in your iOS keychain for anonymous usage tracking
- Usage analytics: Anonymous data about app features used and generation requests (no personal information)
- Purchase data: In-app purchase transactions handled securely by Apple's StoreKit (we only receive confirmation of successful purchases)
- Technical data: App version, iOS version, and crash reports to improve app stability
3. AI Content Generation and Processing
HOWDTHATLOOK uses artificial intelligence to generate and modify images. When you use our AI features:
- AI-Generated Content: All output images are created or modified using artificial intelligence models
- Content Disclosure: Generated content is clearly marked as "AI-Generated" within the app
- Temporary Processing: Your images are temporarily sent to Replicate's AI service for processing only
- No Permanent Storage: Images are automatically deleted from AI service servers after processing (typically within minutes)
- No Facial Recognition: While images may contain faces, we do not perform facial recognition, biometric analysis, or identity verification
- Processing Purpose: Images are used solely for the AI transformation you requested (headshots, hairstyles, outfit changes, etc.)
- Model Training: Your images are not used to train or improve AI models
- Content Filtering: AI services may apply content filtering to prevent generation of inappropriate material
4. AI Content Responsibilities and Limitations
Important information about AI-generated content:
- Artificial Creation: All generated images are artificial and should not be presented as real photographs
- Accuracy Disclaimer: AI-generated content may not accurately represent real people, places, or objects
- User Responsibility: You are responsible for how you use and share AI-generated content
- No Deepfakes: The app is not designed for creating misleading representations of real people
- Content Moderation: We implement measures to prevent generation of inappropriate or harmful content
- Quality Variation: AI-generated results may vary in quality and accuracy
5. Third-Party AI Services
We use the following third-party services to provide our functionality:
- Replicate: AI image generation service that temporarily processes your images
- Supabase: Optional anonymous usage analytics and credit management
- Apple StoreKit: Secure in-app purchase processing
These services have their own privacy policies and data handling practices. Your images are only sent to these services when you actively request AI generation.
6. Credit System and Purchases
Our credit-based system works as follows:
- Credit tracking: Your credit balance is stored locally on your device
- Purchase verification: We verify purchases through Apple's secure systems
- Anonymous transactions: Purchases are linked only to your anonymous device identifier
- No financial data: We do not collect or store payment information (handled by Apple)
7. Data Retention and Storage
- Local data: Images and app data remain on your device until you delete them
- Server data: No personal images are permanently stored on any servers
- Analytics data: Anonymous usage data may be retained for up to 2 years for app improvement
- Purchase records: Maintained by Apple according to their retention policies
8. Your Privacy Rights
You have complete control over your data:
- Delete app data: Uninstalling the app removes all local data
- Reset identifier: Reinstalling generates a new anonymous identifier
- Control image sharing: Images are only processed when you explicitly request AI generation
- Purchase history: Managed through your Apple ID account settings
9. Data Security
We implement security measures to protect your information:
- Secure storage: Device identifier stored in iOS keychain with hardware encryption
- Encrypted transmission: All data sent to AI services uses HTTPS encryption
- Minimal data: We collect only what's necessary for app functionality
- No account vulnerabilities: No user accounts means no account-based security risks
10. Children's Privacy and AI Content
Our app does not knowingly collect personal information from children under 13. However, due to AI content generation capabilities:
- Age Restriction: Users should not upload images of anyone under 18 years of age
- Parental Guidance: Parents should supervise children's use of AI generation features
- Content Appropriateness: AI-generated content may not always be suitable for all ages
- No Personal Data: We do not collect personal information, but AI processing may involve biometric patterns
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this policy. Continued use of the app after changes constitutes acceptance of the updated policy.
12. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us:
- Company: MILIVON
- Email: privacy@milivon.com
- Website: www.milivon.com
13. Governing Law
This Privacy Policy is governed by the laws of your jurisdiction. For users in the European Union, this policy complies with GDPR requirements for anonymous data processing.